SOUTHEAST ASIAN GAMES 28

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We needed to create content that would raise awareness of the event and Singapore as a sports hub – and distribute this in a way that would achieve global reach.

The Challenge
The organizing committee of the Southeast Asian Games and Team Singapore contracted us as the official photographer of the games.

The Solution
We captured over 5,000 photos of the games. Distributing and promoting the content to global media outlets to generate maximum awareness of the event.

The tactics we employed for successful distribution and pick-up was the creation of press releases and inclusion on Reuters email marketing and channels – and distribution via wires and professional news access tools. Reuters Connect, for example. The content was also made available to Reuters own editorial staff to be incorporated in Reuters wires.

Over 5,000 images published

The Results
Over 5,000 images were published during the SEA Games. Our distribution strategy received the following results:

Items viewed: 6762
Downloads: 4103
Registered publishers: 202
Registered websites: 157

Social Media
Singapore’s Prime Minister, Lee Hsien Loong, shared an Action Images photo on his Facebook page with over 810,000 followers – receiving 11,000+ likes.

Team Singapore achieved high engagement on their Facebook page by sharing our content.

11,000+ likes
Coverage in over 40
news outlets across
the globe

Asia

Indonesia
Brunei
Cambodia
Malaysia
Maldives
Philippines
Singapore
Thailand
Vietnam

Global

UAE
Saudi Arabia
USA
UK
Canada
New Zealand
Australia
Greece
Brazil
France

CREATE
We create high-impact content
Photography, high-quality video, graphics and text that are yours to own.
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ENGAGE
We give you freedom – forever
The content we create is in your hands to use as freely and as widely as you want.
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Benefit from our years of experience
Established in 1983, Action Images was acquired in 2005 by Reuters – the world’s leading news agency. Together, we have been covering global sporting events for over 120 years