The organizing committee of the Southeast Asian Games and Team Singapore contracted us as the official photographer of the games.
We captured over 5,000 photos of the games. Distributing and promoting the content to global media outlets to generate maximum awareness of the event.
The tactics we employed for successful distribution and pick-up was the creation of press releases and inclusion on Reuters email marketing and channels – and distribution via wires and professional news access tools. Reuters Connect, for example. The content was also made available to Reuters own editorial staff to be incorporated in Reuters wires.
Over 5,000 images were published during the SEA Games. Our distribution strategy received the following results:
Items viewed: 6762
Registered publishers: 202
Registered websites: 157
Singapore’s Prime Minister, Lee Hsien Loong, shared an Action Images photo on his Facebook page with over 810,000 followers – receiving 11,000+ likes.
Team Singapore achieved high engagement on their Facebook page by sharing our content.